Nepal has seen a significant increase in promotions and bonuses offered by businesses in recent years. From discounts to loyalty programs, these promotional strategies are designed to attract and retain customers. But what is the real impact of these promotions and bonuses on consumer behavior in Nepal? Let’s take a closer look.

First and foremost, promotions and bonuses have a direct influence on consumer purchase decisions. In a country where the majority of the population belongs to the middle or lower-income group, consumers are always on the lookout for deals and discounts. This means that businesses offering promotions and bonuses are more likely to attract customers and see an increase in sales.

However, these promotions and bonuses also have a psychological impact on consumers. They create a sense of urgency and excitement, making consumers feel like they are getting a good deal and not missing out on anything. This can lead to impulse purchases, where consumers are more likely to buy a product or service that they may not have otherwise considered.

Moreover, promotions and bonuses also serve as a way to build customer loyalty. When businesses offer rewards or discounts to their loyal customers, it creates a sense of appreciation and strengthens the relationship between the two parties. This can lead to repeat purchases and word-of-mouth marketing, as satisfied customers are more likely to recommend the business to others.

On the other hand,